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Google is Reportedly Looking to Sell the Zagat Brand and Website Before Yelp , OpenTable , and the plethora of online communities devoted to restaurant reviews, there was Zagat , a curated, for-pay collation of restaurant reviews and scores from around the country. At the service’s peak in 2011, when Google acquired it for $151 million, it was a privilege to be featured in a Zagat guide. But the platform’s development has stagnated, and a new report claims that Google’s looking to offload the brand in the near future. While a sale is certainly not guaranteed, Google’s had informal talks with potential acquirers over the last few months, according to Reuters. The transaction would reportedly include the Zagat brand name, along with its website. Google’s acquisition was an interesting move for the Mountain View-based tech giant. At that time, it was believed that Google had big plans for the brand, and while that may have been true, things didn’t turn out that way. The project was spea